Advertising for Burger King is prohibited because of misleading advertising (Photo: PA)
Fast-food giant Burger King is forbidden to advertise his rebellious funnel as 100% vegetable – because he bakes a cake on the same grill as the meat.
The Advertising Standards Agency (ASA) found that even Burger King could not clearly prove that the burger was served with mayonnaise.
Complaints have also been made about the use of the 100% Whopper claims. No beef and vegetable burgers on the market.
The watchdog said in the order: Since the general impression of the ad was that the burger was suitable for vegans and vegetarians, but not really, we concluded that the ad was misleading.
The launch of the product coincided with the publication of Veganarium, which led some consumers to believe that it was an all-vegan product discovered by the ASA.
This decision is based on three advertisements that were broadcast on Facebook and Twitter.
The British story of Burger King was tweeted: You asked, and we listened.
Introducing Rebel Whopper, our first vegetable burger.
The Advertising Standards Authority believes that people are forced to become vegans because products are suitable for vegans if they are not (Photo: PA).
It came with a picture of a hamburger with a 100% Whopper written on it. No beef.
An almost identical ad appeared on Facebook with the addition of a statement from the vegetarian butcher with the small print warning that he cooks with meat products.
The second ad on Facebook states that Rebel Whopper Tastes Take up, including the statement is 100% awake. No beef, but with the Burger King logo and the vegetarian butcher.
The T&C application is printed in lower case.
The network’s parent company, BKUK Group Ltd, said its burger may not be suitable for vegans or vegetarians, but also for informed journalists, social networks and customers.
She said the cake was made entirely in the factory and delivered by the vegetarian butcher.
The T&C said the burgers were not suitable for vegans and were cooked on the same grids as their meat alternatives (Photo: PA).
Customers who did not want mayonnaise could have excluded it from their order, he added.
The SAA found that cooking with meat products was not sufficiently transmitted to counteract the impression of veganism.
Read more: McDonald’s
Mayonnaise was not mentioned in the small print, and in a Facebook ad it was completely ignored.
It has decided that the advertisement should not appear in its current form.
Last year Burger King was taken over by the ASA because he allegedly encouraged people to drink a milkshake with politicians.
When Braxit party leader Nigel Faridge attended a political meeting in Edinburgh, McDonald’s said they wouldn’t sell milkshakes in the Scottish capital.
The King’s Burger account was tweeted: Dear people of Scotland. We sell milkshakes all weekend. Have a good time. Love for the BK.
The ASA stated that Burger King had been informed that advertising should never appear again and that future marketing communications from Burger King should not be tolerated or encouraged to engage in anti-social behavior.
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