Hit enter to search or ESC to close
February 3: Leaders keep talking about the VUCA world (Volatility, Uncertainty, Complexity and Ambiguity). However, the recipe for future readiness for a business could revolve around an entrepreneur’s unique requirements, views, and ambitions. Let’s consider SMEs (Small and medium enterprises) as an example. The mindset and mobilization of resources required to get future-ready mainly depend on the owner’s perception of the changes. Many progressive owners of SMEs believe that future readiness needs to happen on multiple fronts and is usually a multiprong approach. The purpose of this write-up is to share perspectives and provoke ideas to build readiness.
There are three crucial aspects towards building future-ready organizations –
All the above need to get translated into a multiprong approach across the organization. The four pillars of future readiness can be broadly categorized as:
Pillar 1 – Sales Readiness:
Every aspect of sales team productivity, monitoring and measurement mechanisms, ways of reaching out to the prospects, managing the funnel of opportunities is undergoing a significant change. The digital world has opened a wealth of opportunities for salespeople. The entire customer acquisition process can be much more innovative and easier for the salespeople who are willing to use technology. Gathering information about prospects, getting intelligence about the stakeholders, using analytical tools, and utilizing CRMs build their effectiveness. Information is abundant for people who have a hunger to develop their knowledge. Virtual meetings pave the way for higher sales productivity; we just need to accept it more openly.
The salespeople need to do their self-assessment of the readiness to achieve better levels of sales performance.
Pillar 2 – Customer Service Readiness:
While technology is driving convenience for the customers, what is also gaining importance, is the “Human touch” to the services. The customers sincerely appreciate the timeless human attributes such as commitment, sincerity, and empathy.
The customer service teams need to self-assess the readiness to achieve better performance.
Pillar 3 – Infrastructural readiness (Human Capital and Production)
Growing organizations need to build readiness to achieve scale. While there are pressures to meet current working capital requirements, planning for future requirements can be crucial for growth. Forces tied to successfully surviving the disruptions brought about by the pandemic have amplified existing challenges for many SMEs. Most common amongst these included concerns such as-
The top teams need to self-assess the infrastructural readiness to achieve better performance.
Pillar 4 – Leadership readiness
The willingness of the leadership team to bring the desired transformation to an organization is of paramount importance without a deep commitment to readiness from the leadership to design, develop and implement the mechanisms for future readiness, all the efforts to build enthusiasm down the line could be highly ineffective. Therefore, there are three things that leaders must constantly do:
As Ken Blanchard says, “The greatest leaders mobilize others by coalescing people around a shared vision”.
In my view, the critical requirement for business leaders is to ensure that there is enough appetite for learning from disruptive changes, build grace to accept changes and remain agile.
About the author :
Dinkar Rao is an internationally acclaimed business coach.
He is the Founder of Groval Euler’s (www.grovaleulers.com),
Groval Selelctia (www.grovalselectia.com) and
Kabir Learning Foundation (www.kabirlearning.in).
About the author
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.