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April 7: When it comes to social media campaigns or strategic trending for renowned brands, Ashish R Sharma is a known name.
The brands that he is associated include INOX Leisure Ltd (INOX), INOX Air Products, Miss India & Miss Diva Organization, Mobile Premier League, Prestige Group, Shemaroo OTT, Amazon, Star TV, Sony Tv, Pen Movies, Designers Vikram Phadnis & Divya Ready, Charismomic and Manipal Hospital.
His passion for work and the panache that he carries around is really affable. Combining his expertise and experience, he started his own venture Add Media Buzz which is known for providing 360-degree solution for Digital Media and PR, Brand Management, Influencer/Celebrity marketing, Event Curation services etc. The company has many Bollywood, Regional Movies, Independent Artists, Ecomm, F&B, Fashion and Beauty events and personalities as their clientele.
For his exceptional work he has also received a nomination for Social Samosa 40 under 40. Campaigns like #motherhood for Charismomic with Meghana Raj, which gained a Million reach with 100 plus mom bloggers or worldwide trend for Miss India and Miss Diva during the time from Manushi Chillar till Harnaaz Kaur Sandhu respectively. These trends not only reached number 1 spot, but with the help of cumulative social media influencers in fashion & Lifestyle, they grabbed attention of more than a Million youth, Furthermore, Add media Buzz is making a mark worldwide by getting listed in Twitter Success story for the Campaign Aayega India, executed for INOX The digital campaign gained impressive results, delivering above industry benchmarks (View Rate of 32.25% vs 1.71% industry benchmark) while maintaining a low cost-per-view with a reach of 2.3 mil+ audiences globally & achieved 726.7K video views at a cost of just $0.0028 vs $0.08 (Cost-per-view vs industry benchmark). While Conversation Buttons resulted in a big spike in the number of people on Twitter talking about INOX, and the hashtag #AayegaIndia was mentioned over 8K times. The campaign also saw a 99% positive or neutral sentiment.
When asked about his views, Ashish R Sharma, Managing Director of Add Media Buzz Pvt Ltd, expressed his views, “We have been closely working with the entertainment, sports, and lifestyle sector so we understand what will work best with the audience. Furthermore, to induce this conversation from the audience, we used Twitter’s latest conversation card Our background of running thefansworld.com also helped this campaign to strategize in a better way.” Ashish Sharma added I Would like to thank INOX Leisure Ltd (INOX) for putting their trust on me, with their campaign of the year, which entered the hall of fame in Twitter Success Story, making its mark worldwide.”
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