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The cocktail is made of crafted Gin of Rose, Juniper Berries and other botanicals with a hint of cucumber and tonic water
O’be aims to sell 1 million G&T cocktails in FY 22-23
Bengaluru, April 14: O’Be Cocktails, a Ready-to-Drink alcoholic beverage brand, which offers crafted premium flavored cocktails, has recently launched its fourth cocktail, O’Be Sauve Gin & Tonic. The cocktail is made of crafted Gin of Rose, Juniper Berries and other botanicals with a hint of cucumber and tonic water. What started as a fun experiment in the team, the cocktail is currently available in Goa and Bangalore and will soon be expanding to other states.
With 8% alcohol content available in 330 ml bottles, the O’Be Sauve Gin & Tonic comes with low sugar tonic water and a fresh rose aroma that goes directly into the soul and makes everyone fall in love with the flavor of the cocktail. Low sugar and premium gin is what makes O’ be’s ready to drink G&T super unique. The cocktail, having gone through up to 100 iterations, has been created with top-shelf gin spirit and ingredients by a specialized team of mixologists and bartenders.
Commenting on the launch, Nitesh Prakash, Founder, O’ Be cocktails said, “Ready-to-drink Cocktails are a hassle-free drinking experience that customers are interested in and with convenience being the most important factor, Gin & Tonic is becoming a highly fashionable cocktail in India. Seeing the market sentiments in the cocktail industry formulating an upward trajectory because of the growing demand, we are thrilled to launch our fourth product, initially, in Goa and Bangalore. With this launch, we are looking to lead the growth of the G&T cocktail in the market”
“We have received a phenomenal market response and increase in sales towards O’ Be cocktails Mojito, Cosmopolitan, and LIIT from the consumers. The continued growth encourages us to push further and innovate more cocktails for the consumers. We are extremely confident about the new flavor and we forecast to sell 1 million G&T cocktails in FY 22-23.” he further added
With the global trend toward ready-to-drink beverages increasing, O’Be cocktails were introduced to provide Indian consumers with a convenient cocktail- experience. These cocktails are created in India at a facility in South Goa and the company is focused on developing a premium, sustainable, and fun-loving cocktail brand in the future years, as well as national and international expansion plans for a wide selection of ready-to-drink premium cocktails, to become an international cocktail brand. Currently, the brand is available in Bangalore, Goa, and Hyderabad and offers Cosmopolitan, Long Island Iced Tea (LIIT), and Mojito. The brand had raised Rs 3.5 Crore in an angel round led by First Cheque, Letsventure, Ola’s Bhavish Aggarwal, and Ankit Bhati, Tracxn founder Abhishek Goyal, and Sprout Investments.
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