What is SEO? .
SEO (Search Engine Optimization ) is the art of optimizing a web project and its environment for search engines (Google, Bing, Yahoo…). More commonly known as natural referencing, its goal is to increase the quality, understanding, and above all the visibility of a website within search engine results. Quality web content that interests Internet users will always rank well in Google. But it may take a long time.
When you do a search, Google displays a series of results that match your search terms to provide you with the best possible answers. Google’s goal is to direct you to the results that best match your query – the most relevant results.
Natural referencing has the particularity of not being influenced by paid referencing. This means that Google does not sort the results offered according to an auction system where the one who pays the most is presented first. Different from paid referencing, ads, business information or other … natural referencing is the easiest way that allows a website to be visible for free. It is important to optimize this referencing to attract the greatest number of visitors to its site.
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how does it work .
Search engines use algorithms to probe all pages of websites that want to be referenced. These algorithms are built according to more than 200 criteria which certify the relevance of the information available on a site and its quality for users.
These algorithms “scan” all the content available on a site, on the pages, analyze them, and deduce a ranking based on search terms. They define the relevance of a web page on a keyword. For example: for a search on ” Red fish “, Google will work out a ranking between all the pages on the internet which include the keyword ” Red fish “. He will classify them by relevance to offer them in a specific order. If you have built a page that talks about those famous “Goldfish”, but you don’t meet Google’s criteria for optimizing your SEO, you have little chance of landing in the top search results. This is why it is essential for search engine optimization company in delhi to optimize your natural referencing and therefore to build your website and its pages well.
Google’s algorithms probe two categories of information: visible content and “invisible” content. Viewable content is what you can see while browsing a site. Invisible content is the HTML code of a website. It is important to work well on these two aspects so as not to be penalized by Google. To be visible, you have to work carefully on your natural referencing.
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To optimize its natural referencing there are rules to be respected.
Although Google does not reveal the way in which its algorithms are probed, some criteria are well known enough to allow developers to work on natural referencing as soon as a website is built.
Google’s desire is to inform its users by providing the most appropriate answers to the searches carried out. He will therefore direct the Internet user to the most coherent web pages (according to him) to give an answer to the information sought.
The importance of the contents of a page is therefore strategic. It is important to write meticulously on each page, such as a press article, with a theme, a subject, and treat it with precision and consistency. A page that will be structured properly, with a title, an introduction, paragraphs will have a better level of quality than a page containing 2 lines of explanation on a subject.
The relevance of information is essential for optimizing natural referencing. Clearly, you cannot say anything and everything, otherwise you will be penalized and poorly referenced.
How to do ? .
As mentioned above, the easiest way is not to try to create fake content. If you are creating a site, it is because you have a message or information to highlight. If you do not make an editorial effort, to prioritize the information, Internet users will not find much interest in visiting your site. Google is therefore not going to push Internet users to a low quality site.
Your content must therefore be relevant, attractive, it must convince the reader and retain them. Encourage viewing more pages. It must provide answers, solutions to research (it can be pieces of information, like products to buy).
If you respect good practices, you will be qualified as “SEO Friendly”: English expression characterizing a site naturally optimized by its form and its content for natural referencing.
the 3 keys to SEO .
Semantics take an important part in natural referencing. It is the guarantee that your website respects a hierarchy of content, of structuring – which is a very important element for search engines.
The idea to remember is that each page must correspond to a unique semantic universe. So one theme covered and one idea developed per page. This will allow the algorithms to clearly identify what is being processed on each page to define its relevance. If you create a “one page” site, all your content is mixed, without structure – you will strongly penalize your SEO.
Each page must be associated with a keyword + associated keywords. These keywords will correspond to the hard core of a page. All the content and ideas developed around these keywords should carry the overall message and information of the page. It is essential to structure each page through a clearly identifiable semantics to promote readability and ranking made by search engines.
This is the hidden part of websites. A tag is a piece of code that is embedded invisibly into a page. This makes it possible to structure a page and to specify what this or that element corresponds to. Is it a title? is it a paragraph? is it a picture?
Optimizing natural referencing requires good writing. It must be structured to deliver clear and precise information.
Each page must contain a title. It must be short, and is used to identify at a glance the information that we will find on a page.
Each page contains keywords to position throughout the content (between 4 and 10 keywords for optimized SEO).